Plain pricing

Pick a tier. See the price.

Every prospect gets a free working mockup of their shop's site before paying anything. The prices below are what the build costs after you say yes — no quotes, no negotiation, no surprises. The early-bird rate is active now while we build our Southeast portfolio.

Free working mockup · 3 business days · before any payment
Early-bird launch
Launch
$1,500–$2,500
Most studios
$499
A custom single-page site, live in 5 business days.
·Single-page custom site (no template)
·Mobile-first responsive design
·Contact form for new leads
·On-page SEO (titles, meta, alt text)
·Google Business Profile setup
·Favicon + social share meta
·Domain registered + connected
·SSL + hosting setup
·2 design revisions
·Day-by-day delivery timeline
·1-hour training video
·Year 1 Annual Care included
Get my free mockup
For: solo shops with a clear single CTA.
Most popular
Storefront
$3,500–$5,000
Most studios
$1,499
Multi-page or rich single-page with integrations.
·Everything in Launch +
·Up to 5 pages OR rich single page
·3 custom sections (events, menu, gallery, vendor list…)
·1 booking OR ordering integration (Vagaro, Toast, Square, etc.)
·Email signup integration (Mailchimp / Klaviyo)
·Image gallery / portfolio section
·Local SEO setup (schema, NAP, citations)
·30-min photo direction call
·3 design revisions
·Privacy-friendly analytics (Plausible)
·Year 1 Annual Care included
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For: restaurants with menus, salons with booking, multi-vendor markets, shops with events.
Signature
$8,000–$12,000
Most studios
$2,499
Full multi-page sites with e-commerce or complex needs.
·Everything in Storefront +
·Up to 8 pages
·Unlimited custom sections within reason
·E-commerce setup (up to 25 SKUs) OR multiple integrations
·Brand color + typography consult
·Light copywriting polish (2-3 pages)
·Accessibility quick-pass (WCAG AA)
·Technical SEO (full schema, internal linking)
·Email marketing welcome flow
·4 design revisions
·60-min photo direction call
·Year 1 Annual Care included
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For: shops selling online, multi-location, complex booking flows.
Custom

Need something else?

Multi-location, large product catalogs, custom apps, anything beyond Signature scope. Real quote sent within 24 hours of your inquiry — expected range $3,500–$10,000.

Ask for a quote

Tier prices are one-time launch fees. Year 1 of Annual Care is included in every tier. Annual Care continues at $99/yr or $249/yr starting in year two — both detailed below.

After year one

Annual Care. Two ways.

Every build includes Year 1 of Annual Care free. After that, you pick what makes sense for your shop. Yearly billing only — never monthly. Cancel anytime.

Standard care
$99/yr
Year 1 included with your launch. First $99 charges in year two.
For shops with a site that doesn't need much ongoing change. Domain, hosting, security, and reactive small edits whenever something needs swapping.
·Domain registration & renewal (on our registrar account)
·Hosting + SSL maintenance
·Security patches + uptime monitoring
·Reactive small edits as they come up — hours change, swap a photo, update a phone number, new product blurb
·Cancel anytime from your customer portal
·Domain transfer to your account on request (Terms § 5)
Best for: most Launch and many Storefront clients.
For shops with events
Plus care
$249/yr
Year 1 included with your launch. First $249 charges in year two.
For shops with recurring content — monthly events, rotating specials, seasonal stock. We post your monthly updates so you never have to.
·Everything in Standard Care +
·One scheduled monthly content update — events, featured items, specials, seasonal photos
·48-hour turnaround on update requests
·Up to 45 minutes of editing per month
·You send what's happening this month, we post it
·Same cancel-anytime + transfer terms as Standard
Best for: shops with monthly events, restaurants with rotating menus, multi-vendor markets, florists with seasonal rotations.

If you cancel either tier, the site, content, and design files stay yours. Your domain stops being renewed by us — see the cancellation policy for what happens next and how to transfer the domain to your own account.

How addons work

Addons aren't in your tier checkout. They're scoped during kickoff.

When you pay for a tier, that's just the base build. Anything extra — copy, photography, integrations — gets scoped together on our kickoff call and billed as one separate invoice before that work begins. You only pay for what you actually decide you need.

01
Pick a tier & pay the base
After your free mockup, you pay the launch fee for the tier you pick — $499 Launch, $1,499 Storefront, $2,499 Signature. That's everything in the tier inclusions above.
02
Scope addons at kickoff
On our kickoff call we walk through what your shop actually needs. If you want photography, real copy, online ordering, or any other addon from the menu below — we add it to your scope sheet.
03
One invoice. Then we build.
You get a single addon invoice with line-item totals at published prices. You approve it, pay it, and we start. No mid-project "while we're at it" charges — anything new gets quoted, written down, and signed off.
The menu

Addons. Published prices.

The price on the page is the price. If you want something that isn't listed, we'll quote it before any work starts.

Content & photography
Extra page
Additional page (about, services, gallery, blog, team)
$300
Copywriting per page
We write the copy from a 15-min intake call + your inputs
$200–$400
Full-site copywriting New
5–7 pages, all written for you from intake. Replaces per-page rate.
$1,499
Photography session (arranged)
We coordinate a local photographer + direct the shoot at your shop
$750
Stock imagery curation
Hand-picked licensed photo set if you can't supply your own
$149
Brand & design
Logo design
Simple wordmark or brick-and-mortar friendly mark — 2 concepts, 1 round of revisions
$499
Brand color + typography consult
Lock your palette + font stack across the site. Included free in Signature.
$249
Social asset pack
Favicon + Open Graph image + profile imagery for Facebook/Instagram/Google
$149
Functionality & integrations
Booking integration
Vagaro, Boulevard, Resy, Calendly, Acuity, Square Appointments. Included in Storefront.
$199
POS / online ordering setup
Toast, Square Online, Clover — integrated and styled to match the site
$249
E-commerce upgrade
Up to 25 SKUs with payments via Stripe or Square. Included in Signature.
$699
Email signup integration
Mailchimp or Klaviyo embed + welcome email flow. Included in Storefront.
$149
Spanish translation
Per page
$99
SEO, launch & technical
Google Business Profile setup
Included free in every tier; $199 if you need it as a standalone
$199
Local SEO setup
One-time: schema, NAP, local citations. Included in Storefront.
$299–$499
Privacy-friendly analytics
Plausible or Fathom install (we don't use Google Analytics). Included in Storefront.
$99
Accessibility quick-pass
WCAG AA spot-check + remediation of major issues. Included in Signature.
$399
Site migration
From Wix, Squarespace, WordPress, or other platform — content, images, links
$399
Business email setup New
info@yourshop.com via Google Workspace or ImprovMX. You own the account.
$99
Rush delivery
Priority queue, 3-business-day launch instead of 5
+25% of tier
After your site is live
Quarterly content refresh
Alternative to Plus Annual Care if monthly is more than you need
$149/qtr

Anything noted as "included" is already in your tier — you only pay for things you add on top. If your tier includes it, you don't pay for it.

What it actually costs

Three example builds. Real total prices.

A few common combinations to anchor the math. Every one of these is under what a comparable agency would charge.

Salon / barber
Launch site with online booking
Launch tier (early-bird)$499
Booking integration$199
Year 1 Annual Careincluded
Total to launch
$698
Comparable agency build: $2,500–$3,500
Most common
Café / restaurant
Storefront with ordering & real photos
Storefront tier$1,499
POS / online ordering$249
Photography session$750
Year 1 Annual Careincluded
Total to launch
$2,498
Comparable agency build: $5,500–$8,000
Boutique with online sales
Signature site, e-commerce, photos
Signature tier$2,499
Photography session$750
E-commerce (≤25 SKUs)included
Brand consult + accessibilityincluded
Year 1 Annual Careincluded
Total to launch
$3,249
Comparable agency build: $8,000–$15,000

"Comparable agency build" estimates are based on published rates from regional and national design studios offering equivalent scope. Your free mockup will include a recommended tier and any addons we think your shop actually needs — no more, no less.

Questions about pricing

The ones we actually get.

Do I pay for addons at checkout? +
No. The tier checkout is just for the base build. After you pay, we kick off your project, and during the kickoff call we walk through which addons you actually want. Whatever you add gets billed in one separate invoice before that extra work starts — line-by-line at the published prices on this page. You only pay for what you decide you need after we've actually talked, not what you thought you might want before we'd met.
What's the difference between Launch and Storefront? +
Launch is a single custom-designed page. Storefront is up to five pages OR a rich single page with three custom sections (events calendar, vendor list, menu, gallery — that kind of thing), plus a booking or ordering integration, email signup, image gallery, and local SEO setup. If your shop has more than one main thing going on — multiple service types, regular events, an online order or booking system — Storefront is what fits. If you just need a digital business card that says "we exist, here's how to reach us," Launch is fine.
How do I know which tier I actually need? +
You don't have to. Send us a note about your shop, we'll build a free mockup, and on that mockup we'll recommend a tier. Most prospects we mockup land in Storefront — that's the sweet spot for the brick-and-mortar shops we work with. If we look at your shop and think Launch is genuinely all you need, we'll tell you. We're not going to upsell you into a tier that doesn't earn its keep.
Why is the early-bird price so much lower than standard? +
We're building our Southeast portfolio and pricing competitively while we do that lets us fill the calendar fast. The work is the same — we're just willing to take less margin per build right now in exchange for the kind of variety in our portfolio that makes the next round easier to sell. Once we're booked, the price goes up to the standard rate shown struck-through above the Launch tier. If you're reading this and the early-bird is still active, you're getting in early.
What if I outgrow Launch and need to upgrade? +
You email us. We quote the upgrade as a custom job — usually the difference between the two tier prices plus a small "we're reopening this build" fee. Easier to start at the right tier from the beginning, but the upgrade path exists. For Storefront → Signature additions, same idea.
Why not just use Wix or Squarespace? +
You can, and for some shops they're fine. The trade-off is your time — 20–40 hours to learn the editor, write the copy, pick the photos — and a result that tends to look like the template it started as. What $499 buys you with us is those Saturdays back and a site that doesn't look like everyone else's. Full answer in the FAQ.
Are there hidden fees? +
No. The tier price is what you pay to launch. Year 1 Annual Care is included free. After year one, Annual Care continues at $99/yr (Standard) or $249/yr (Plus) — your choice. Addons are at the published prices in the section above, billed in a separate invoice you approve before any extra work starts. If you want something we haven't priced, we'll quote it before any work begins and you'll see the number on paper.
Can I cancel Annual Care later? +
Yes, anytime, from your customer portal — billing stops immediately. The site, content, and design files stay yours. Your domain stops being renewed by us (that's part of what Annual Care covers) — you can either re-subscribe before the renewal date or have us transfer the domain to your own registrar account at no exit fee. Full cancellation policy →

See it before you decide.
We'll build it free.

A free, working mockup of your shop's site within 3 business days. If you love it, the build is $499 (or more if you go up a tier). If you don't, you keep the mockup, we wish you well, and nobody owes anybody anything.

Get my free mockup